MOTIF MEMEGANG UANG PERSPEKTIF TEORI KEYNES
Keywords:Happiness, Money, Motive for holding money
Money is one type of asset that humans directly hold. One of the reasons people have money assets is so that they can buy goods and services. This study aims to determine the differences in motives for holding money based on gender and marital status. This research is a descriptive study processing primary data collected through a questionnaire, with the respondents being FEB UNTAN students. The findings of this study show a robust relationship between the motives of people holding money with happiness, which is seen from r2, which is 98.15%. In comparison, 1.85% are other factors that also affect happiness that are not discussed in this study. The ANOVA test results also affect happiness, which is not discussed in this study. The ANOVA test results show that Hypothesis 1 and Hypothesis 2 are acceptable that is, there are differences in the motives for holding money based on gender and marital status.
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